For Shopify stores: more revenue from regulars

New customers cost more.
Regulars make up for it.

What often gets overlooked: the real value of regulars. In three stores using extra carts, the 10 to 24% of customers who buy again bring 20 to 58% of revenue. We are happy to show you how much potential your store has, based on your orders. And if you don’t have time to do it yourself: we do just this. We grow your revenue from existing customers on a commission-only basis. We keep improving it, and you don’t have to set anything up. Commission applies only to the extra orders we demonstrably bring, never to your total revenue.

More revenue from existing customers Commission only Continuously improved No setup effort
Example with the real figures of one store using extra carts, anonymized. Today Pascal goes through the analysis with you on a call.
7:12
Inbox
extra cartsOct 11
To: you
Your advantage in numbers
3.0×the revenue a regular brings, compared with a one-time buyer
Customers with 2 or more orders
23.6%
Their share of revenue
48%

Calculated from your own orders only.

Your store, today

You have almost everything under control. Your customers coming back, too?

Your products and sourcing
You. Nobody does it better.
The store
Shopify
Shipping
DHL & co.
New duties like the withdrawal button
You. And new ones keep coming.
New customers
Ads on Google and Meta, marketplaces. Paid for every time, at the cost of your margin.
Your customers' follow-up purchase
partly open

You may already have flows, newsletters or a recommendation tool. Once set up, they keep running. Do you know whether they still work well? And do your customers get offered exactly what they’re still missing, at the right moment?

Repeat-purchase check

Four looks into your Shopify admin, in 5 minutes.

It's all in your Shopify admin; you don't need to send us any of it.

1.

How many customers buy a second time?

In Shopify you can see how many of your customers have ordered only once so far. Each of them is an open follow-up purchase.

2.

Around 300 orders in 60 days?

From about that volume, extra carts can see what is frequently bought together in your store. With fewer orders, extra carts finds a fitting recommendation less often.

3.

Do your customers buy several items together?

Then there are product pairs worth recommending. If you mainly sell a single product, or only resellers buy in larger quantities from you, the purchasing patterns we need are not there yet.

4.

Already running Klaviyo or an upsell tool?

Not a problem. Keep what works well; extra carts runs alongside it. We believe our approach does better over time: it compares variants anonymously across all connected stores and earns only on extra orders. Whether that holds for your store is your call.

If it doesn't fit yet, we'll tell you openly and explain when it's worth talking again. Not included for now: stores outside Germany.

How it works

The follow-up purchase is our job. Not yours.

You don't buy software you have to set up and keep re-tuning. You hand over a job: your customers should buy from you again without you paying for them again through ads or marketplaces. You don't pay for emails being sent, only for the extra order. That's why we keep improving what we send: it's the only way we both earn more. Today by email after the purchase; more places follow on the same terms.

We take care of
  • Finding the right product
  • Copy and subject lines
  • The right timing
  • Subject-line testing, anonymously across all connected stores
  • Billing with a receipt
Your part
  • Install and approve once
  • Look at the results, if you like
How it works →
The email

What your customers actually receive.

A short, plain message, like a quick note from your team: one product, no banners, no countdown. Written by people who have done this for merchants for decades, not by an AI, and checked for language and legal compliance. This is how the emails would look for the store “Example-ABC”:

with image
FromNina from Example-ABC
Subject🛒 Tim, a quick question regarding your order
Hello Tim,

I'm Nina from customer service at Example-ABC. While going through our recent orders, I came across yours: Candle set of 3.

Other customers often pair this with Linen throw, sand.

Maybe you already have it – then please just ignore this email. If not, it might be worth a try? Here are the link and a short description:
Linen throw, sand · Pre-washed linen, 130 × 170 cm … Read more →
I hope this is useful to you.

Best regards,
Nina from Example-ABC

P.S.
How was our recommendation? Please share your feedback with us: Good · Average · Bad

P.P.S.
If you'd rather not receive suggestions like this in the future, just reply with: STOP
This email was sent by Extra Carts on behalf of Example-ABC.
text only
FromPaul from Example-ABC
Subject🛒 Tim, a quick question regarding your order
Hello Tim,

I'm Paul from customer service at Example-ABC. While going through our recent orders, I came across yours: Cedar candle.

Other customers often pair this with Candle set of 3.

Maybe you already have it – then please just ignore this email. If not, it might be worth a try? Here are the link and a short description:
I hope this is useful to you.

Best regards,
Paul from Example-ABC

P.S.
How was our recommendation? Please share your feedback with us: Good · Average · Bad

P.P.S.
If you'd rather not receive suggestions like this in the future, just reply with: STOP
This email was sent by Extra Carts on behalf of Example-ABC.
You choose three things — we optimize the rest
  • Form of address: formal or informal; gender-inclusive wording: yes or no
  • Sender name — enter your own, or pick from a short list
  • Replies — forwarded to your support inbox, every reply logged

Proven templates, continuously refined — no builder kit and no mass blasts. The first email goes straight to you, before anything is sent to your customers.

More on the emails →
€0
upfront. No subscription, no license, no setup fee
€2.58
is what an extra order worth €43 costs you (worked example, Fair plan). No receipt: nothing.
0h
of setup, copywriting and ongoing optimization. Nothing new on your plate.
1
email per order, at most. One product. If nothing fits, nothing goes out
Pricing · example, not a forecast

Commission only with a receipt. Nothing else.

An example month: 20 extra orders at an average of €43 add €860 in extra revenue. We charge 6% of that, so €51.60. You keep €808.40.

never charged

Free

€0
The first 100 recommendations of every billing cycle (30 days) — sent free. After that, sending pauses until the next cycle.
Full pricing →
Questions you might be asking

Trust, but verify.

What's in it for me?
We don't promise an amount; that depends on your range. What cross-selling from purchase history can do is shown by a McKinsey case study: an online retailer that introduced it, by email and on-site, grew its yearly sales by about 20% and its profit by about 30%. That is one case, not an average. You see your own numbers on the Free plan: 100 recommendations per cycle, every attributed order in your dashboard, and never a bill. The case study →
What does Fair cost until the end of November 2026?
Until 30 November 2026, we charge no fee on the Fair plan either. From 1 December 2026: “Extra Carts Fair: 6% of the gross merchandise value (including taxes, excluding shipping) of each order in your store demonstrably generated by an Extra Carts recommendation. No subscription, no setup fee, no other charges. Billing happens at the end of each billing cycle; orders cancelled or fully refunded by then are not billed. Your rate can only ever decrease, never increase.” You choose yourself: Free (100 recommendations per cycle sent free, then sending pauses until the next cycle — you can never be charged) or Fair. Uninstall anytime — there is no subscription.
Does the 6% apply to all my store's revenue?
No. On the Fair plan, we charge 6% only on the gross merchandise value of attributed orders. Example: €100,000 from other orders and €10,000 from attributed orders result in a €600 fee. That is about 0.55% of the €110,000 total. This is an arithmetic example, not a revenue forecast.
Aren't you charging me for sales I'd have made anyway?
A fair question. Honestly, today we can't yet prove whether an order would have come without us; a test for that, and an automatic credit when the recommendations demonstrably deliver too little, are planned; there is no date for them yet. What protects you today: we only charge when the link between our recommendation and the products bought is clearly visible. Direct visits, other ads and your own newsletters are never charged. On the Free plan, 100 recommendations per cycle show you real results and would-be charges before you switch to Fair.
All questions →
What happens next

See your numbers first. Then decide for yourself.

A new approach deserves an explanation first. There is no commitment, and you decide at every step whether to go on.

i.

Install for free: your orders get analyzed.

You install extra carts on the Free plan, with read-only access. From your past orders, Pascal works out how many of your customers buy again, what share of revenue they bring, and what the email after the purchase can reach. Until you release the first batch, no email goes to your customers.

[install · free plan]
read-only access
✓ orders analyzed
[your follow-up purchase analysis]
who buys again · share of revenue
ii.

30 minutes with Pascal: your numbers, your questions.

You pick a time and go through the analysis together; the call is free and non-binding. Prefer to talk before you install? Then book the call first. Prefer writing? One email with your store URL is enough; Pascal replies by the next business day.

[call · 30 min]
non-binding · free
✓ your analysis, your questions
[or by email]
reply from pascal · by the next business day
iii.

You decide: release the first batch or uninstall.

If it fits, you release the first batch. After a week you get the first results review: what was sent, what it earned, what it would have cost. You choose between Free and Fair yourself; there is no automatic upgrade. If it doesn't fit, you uninstall, and your store data is deleted.

[your decision]
release the first batch
✓ day 7: first review
[or]
uninstall · data deleted
Who is behind this

A human. Not a ticket system.

Pascal Fantou
In 2026, founder Pascal Fantou personally reads and answers every email — from first contact to your first sends.
Pascal Fantou · Founder · Q4 Reach Labs GmbH, Munich
More about us →

We look after your store personally.

We take care of our customers the way we take care of yours: personally. That is why we guide every new store ourselves, from installation to the first results review. The first call is non-binding: have the approach explained, then decide for yourself. No newsletter, and we never pass your address on.

Prefer writing? Email us →

try it free · no subscription · uninstall anytime

personal onboarding — the facts
€0
base fee: no subscription, no setup fee
Setup3 approvals
Live todayemail after the purchase
After thatFree plan — or Fair: 6% on extra orders
Free every cycle100 recommendations