Two plans, one mechanic. Free: 100 recommendations per cycle, actually sent — then sending pauses; you can never be charged. Fair: continuous sending, 6% of the revenue of demonstrably delivered extra orders — switch anytime.
100 recommendations per cycle, sent free — then sending pauses; on the Free plan there is never a bill. The dashboard shows what waiting recommendations would be worth before you switch.
You always pay exactly 6% of the extra revenue we demonstrably delivered — more emails alone never cost you more. And the rate itself can only ever decrease, never increase; that's part of the fee terms you approve at install.
Anything cancelled or fully refunded by cycle end, your own clicks, anything we can't attribute cleanly — never billed. When in doubt, you pay nothing.
An order only counts if the customer clicked from an extra carts email (last click, 7-day window) and paid. We bill its gross merchandise value (incl. taxes, excl. shipping) at cycle end — if it's cancelled or fully refunded by then, we bill nothing. Never billed: recommendations sent on the Free plan, test orders, your own clicks — and anything we can't attribute cleanly.
fair-plan bill per cycle = 6% × gross merchandise value of extra orders
That way, everyone gains. You never pay for something that delivers nothing. Your customers don't get pointless volumes of email, because we pay for every single one we send. And we only earn once all of this actually creates more value.
No subscription that keeps running whether it works or not. No 'starter/growth/enterprise' ladder where the cheap plan is missing the parts you actually need. One rate, one bill — and if we deliver nothing, extra carts costs nothing.